In Essentials Fear of God, everything has a non-rushy rhythm. It adheres to the muffled rhythm of daily life – stable, current, and factual. Jerry Lorenzo creates clothes that perceives the movement without the need of attention. Every work is as you move, now forward, now behind. The coolness of the energy in the brand is almost impossible to feel, as air adapts to the rhythm of the natural body.
The power of Essentials is the fact that it allows movement to be natural. The casual figures essentialssweatpants.com and light garments are used to produce flow and not formality. A hoodie slips on without being stiff; a pair of sweatpants falls without any purpose but effortlessly. You experience the sensation of your body instead of seeing it. It is that equilibrium of ease and power that contributes to its rhythm – silent yet very certain, stable yet vivid.
Essentials is an orator of touch. Its contents are patient and assume shape overtime and not immediately. The brushed cotton, the soft fleece, the heaviness of a simple tee-shirt- they conform to you, they get to know your movements, your immobility, your routines. The more you put them on the more they are a part of you. This interaction of cloth and body brings about motion that is extremely human.
There is nothing accidental about Essentials. The attitude of Lorenzo to design is conscious but nonintrusive. Every single stitch, every ratio, every shade has its cause without any pomponousness. The clothes do not pronounce themselves, they hear. That muted control enables the works to have an inner serenity – the one that causes all that surrounds them to move at a somewhat slack pace. In such inhibition a new form of rhythm is to be found, a rhythm characterized by clarity and concern.
The palette of the brand is a breath-taking one. Dark colors clay, stone, sand and smoke imitate nature but do not imitate it. They do not want to be noticed; they make space. Putting these shades on is like entering into a state of equilibrium where there is no necessity of something sticking out. The colors are flowing lightly over the light without burdening them.
Essentials has managed to create its identity based on subtle power. Its rhythm is not loud or assertive, it is written. The fit, the fabric, the flow all hint to being assured of confidence that needs no verification. You proceed with your day and quietly proceed in a sure manner, knowing that the clothes are there to hold you up and not to dictate your ways. That is why the brand is timeless, as it is able to be right, without any attempt to be right.
The greatest thing that Essentials Fear of God offers is space to act, to think, to exist. Not delicacy but insight is its delicateness. It gives you an opportunity to fill your own meter, whose meter seems to be unhurried and natural. The clothes become a scene of life as opposed to an acting of life. In an urgency-driven culture, Essentials is the exception where one is allowed to take her time.
Softness of Essentials is not an inert element, and it is also quiet. The works are reminiscent of the fact that gentleness can be structured, and comfort may be guided. That is what its natural rhythm is all about strength that does not have to be loud in order to be heard. You do not put it on to be unique, you put it on to be fit.
To be in Essentials Fear of God is to get back to your natural step. The clothes do not transform you into someone else but rather leave room to who you are. It is a gentle movement, heart-felt feeling, the rhythm without interruption. It is style without stress, style without hype. It is something to remind the reader that style is just the silent music played on the body.